I'm currently available for work starting September 1st, 2016.
Let me blow your expectations out of the water.
Take a look at the results I've generated for clients in the past. Will you be next?
Despite the pain, I was able to sit with Shiveindra for a while and listen to the problems he was experiencing with his brand. He’s a really unique guy, who brought along a really unique project.
Let’s dive in and I’ll show you how I gave Shiveindra a compelling platform for his brand.
Like most business owners that talk to me, Shiveindra’s problem was a little bigger than he had originally thought. We eventually settled on this problem statement:
Shiveindra does not have a local brand presence out-with the network of local practitioners in the local Seattle area. We need to design and deploy a brand that (1) gives him more reach, and (2) inspires confidence in his abilities.
As always, I broke down the problem into it’s composite parts:
After some strategizing, SpinePro was born!
We started with the basics: color schema and logo choice.
The color schema was easy. Given the target demographic, we wanted a color schema that did 2 things:
We wanted visitors who visit his site (who are likely very nervous about going through a spinal procedure) to feel at rest when visiting the site. In the same vein, we wanted to inspire confidence in the brand.
How could we do that?
I then took Shiv’s new color palette and dove into the world of graphic design with Johanna from DesignByJo and she got started crafting a wonderful logo for the brand.
Here’s the result:
Shiv wanted his name to be very closely tied to the brand, so we took his initials and wrapped them up neatly in a modern, clean, logo.
In the meantime, I was busy building Shiv’s web presence into something that made sense for both his goals and his end users.
As always, I started with wireframes to map out the user experience:
I wanted to make sure that in addition to making it incredibly-easy to contact Shiv from the front page, the experience would also inspire confidence in the brand.
As users scrolled down the page, they would find more and more relevant information that made the buying decision much easier:
After some back and forth, we pulled all our customer insights and design decisions together to come up with the final result:
Now here’s some insights from this design that may be relevant to you if you’re looking to build something similar:
Finally, we connected Shiv up with a license from Understand.com that allowed us to place educational throughout his site. We wanted to position the brand as an authority, and if it ends up being the place that people visit to learn more about the surgeries, then it makes sense that they’d want to work with him when the time comes to undergo a procedure.
Let’s jump back to our list of goals:
At this point, we were totally done with the site, and after Johanna wrapped up the lovely business cards you see below here, we deployed spinepro.org.
What did working with me do for Shiv? How did his new brand help position him as an industry leader?
I’ll be coming back soon to fill this out once I have some tangible data to parse.
In the end, this was an extremely fun and challenging project for me. One that helped me learn and grow as a professional dramatically.
Specifically, here’s what I learned from working with Shiv: