How much does a typical project cost?

This is the big one.

Honestly, it’s irresponsible for me to talk pricing before I have any details on your project, though I do have some rough numbers having done this for so long.

Full site builds usually land somewhere in the $XX,XXX range, and I have a project minimum of $3,500 for all new engagements.

Why do your projects cost so much?

Well, compared to hiring a full-time senior web developer in the US ($90K + benefits — annually), I’d say my fees are reasonable.

I know that the kinds of problems I specialize in solving are very complicated (and their solutions are very valuable).

That being said, I absolutely will not work with you unless (1) it’s very clear that you’ll see a substantial ROI from a project within a year, and (2) the engagement makes sense financially for me, too.

At the end of the day, the value I generate for my clients is enormous, and continues to compound annually — a one-time fixed cost is ultimately a small drop in an ever-growing bucket.

What’s your process like?

(1) First, I start by asking lots and lots of questions so I can really understand the problem I’m trying to solve.

(2) After we’ve agreed on a high-level solution and roadmap for implementation, I’ll design the new experience for you.

(3) After we’ve agreed on that, I’ll actually build you some code.

(4) Finally, I’ll test it all, train your team, and deploy it for you.

How long do projects usually take?

Like project cost, this varies quite a bit, though you should expect that it will take between 2 weeks and a couple of months to complete your project, depending on your requirements.

What do you need to get me a quote for my project?

Something that differentiates me from a lot of freelancers is that I don’t prescribe solutions (or send quotes) until I fully understand the problem you’re facing.

The list of questions I have for anyone looking to kick off a project with me is enormous, and it takes a long time to get that information.

So, after an initial consultation, I start all of my projects with a paid road-mapping session that usually lasts about 2-hours on the phone, with a couple more hours for me to do some market research.

Then—and only then—can I get you a responsible quote for your project.

Will there be a dip in traffic if I change my site?

Almost always, you will find a slight dip in traffic initially, yes.

This is because (1) search engines need some time to understand your new site structure, and (2) other links you have pointing to your site will need to be redirected.

During our discovery phase, I’ll learn a little about your current marketing strategy to find out what we need to do to mitigate this as much as possible.

Why do you have so few projects in your portfolio?

I’ve been freelancing since 2014 (about 5 years when writing this), though two things keep me from having a huge portfolio:

  1. I only like to feature my work if I’ve typed up a relevant case study; and
  2. I only work with a small number of clients each year.

Keeping my client base small allows me to intimately focus on their projects, though it does limit my capacity to produce case studies.

How many projects will you take on at once? What’s your capacity?

I will never take on more than 2 major projects at once.

I’ve found that 2 is the “sweet spot” where I still get the creativity benefits from switching context, while still having enough time in the week to make solid progress on both projects.

I regularly take on smaller, tactical projects in between larger project builds as well, depending on my availability.

What if I don’t like your designs? How do revisions work?

Typically, 2 design revisions are more than enough for most projects (for context, one revision counts as a round of feedback, followed by discussion and adaptation).

If, after the second round we’re still missing the mark, I can add in more rounds of revisions, though I have to start billing for additional rounds after the second.

This policy is in place to help me keep projects on track.

Who is your ideal client?

I’ve worked with quite a few different people in my time as a freelancer: I’m pretty sure I’ve seen just about every weird personality type you can imagine.

That being said, let me describe the type of client who has received the most benefits from working with me:

  • Already has an established digital marketing pipeline, and is moreso looking to increase visitor conversions than increase traffic.
  • Their business is currently doing well financially.  I’ve found that when this is not the case, it leads to micromanaging, which in turn neuters a project’s potential to move the needle for any business.
  • They’re incredibly-honest and transparent with the things they do and say.
  • They trust my recommendations, but push back when they think I’m not seeing something specific to their business.
  • They’re more focused on results than on intangible success criteria.
  • They’re outgoing and willing to entertain some friendly banter on the phone while we go through their project.

Ultimately, most projects usually take months to complete, so if we’re not compatible as human beings, it’s going to be a pain to work together.

What’s your design style like?

I prefer to err on the side of a simple & minimal design aesthetic.  I’ve found that the more complexity you try to bake into a site, the less likely it is that it will resonate with your customers.

That being said, that doesn’t mean I can’t tackle complex projects: I’ll just do my best to make the resulting experiences as simple as possible.

What tech stack do you prefer to use?

The tools I use to complete the project depend on the project requirements, though here’s a quick snapshot:

  • Adobe XD is my favorite mockup & design tool.
  • HTML/SCSS/Javascript, of course (Bootstrap 4 is my favorite responsive framework).
  • WordPress is my go-to CMS for simpler sites (for custom theme builds, I use the _s starter theme).
  • VueJS is my favorite MVC framework if you’re looking for a web application.