I'm a pretty cool guy, but what really makes me so special? Well...let's try to find out.
As I’m sure you know by now, my name is Marc and I’m a freelance web design consultant (I know…so fancy).
I’ve been doing this for about 2 years now, and I absolutely love it. The amount of freedom that freelancing offers, coupled with the fact that I’m actively providing real value for the people that work with me is incredibly-fulfilling.
Given that you’re here, you’re probably wondering what Kilobyte Studios is and what I’m doing when I could have a real job. Well, I’m glad you asked!
Let’s get started…
Who am I?
That’s always a tough question to answer, so I’ll try not to get too philosophical here.
I’m obviously a human male named Marc, though in many respects, I like to consider myself a problem solver. Ever since my youth (that was spent in Glasgow, Scotland), I’ve been fascinated with the concept of engineering in some way or another.
I used to love playing with K’Nex, and tried diligently to compose some of my own songs when I was in middle school. I’d always enjoyed working with computers, but it wasn’t until attending the University of Florida and opting into a career in Computer Science that I was finally able to find the overlap between everything I enjoyed as a child.
Coding allows me to…
- Solve complex problems.
- Engineer solutions that previously did not exist.
- Express my creativity through modern web design.
- Work with motivated people that share my entrepreneurial frame of mind.
I feel so empowered every day knowing that I get to wake up and do what I love without having to answer to anyone (except the clients that I choose to work with).
What is Kilobyte Studios?
Over the past 2 years, I have grown tremendously. I have learned so much about how to grow a scale-able business and Kilobyte Studios is a big part of that.
But…what is it?
In essence, it’s the legal entity that represents my freelance career. I hope to slowly grow Kilobyte Studios from the fledgling one-man show that it is today to a company that employs some other designers. 🙂
Although explosive growth is attractive to me (and it is to most people, I’d assume), I actually really want to grow Kilobyte Studios slowly over the next 5 years. This will give me much more control over how the company matures, and will allow me to focus more on providing value to my clients instead of marketing.
My hypothesis is that 1 evangelical client is worth much more than 10 that are merely satisfied in the long run.
Why am I doing this?
There is a very clear disconnect between business owners and their web presence today.
Look at almost any businesses’ website and you’ll see the following:
- An absurd amount of text.
- No clear call to action.
- A poorly-defined (if defined at all) user experience.
- Tons of corporate-speak that feels cold and empty.
- A mobile layout that was an after-thought.
- Maybe a rolling carousel of shitty stock photos.
This is the inevitable result of either (1) designers not putting their foot down to halt feature-bloat, (2) “do it yourself” business owners that have little knowledge of web design, or (3) volume-focused web designers looking to make a quick buck from the site.
Of course, this is problematic as business owners everywhere are seeing almost no traction from their sites.
I’m hoping to solve that problem (at least for those that choose to work with me).
As you’ll find in my portfolio, all of my sites are incredibly-simple and user-friendly. I like to say that they’re designed with intention. There was a clear goal in mind at the outset of the project, and the sites all deliver on those goals effectively.
Take a look for yourself. I’m not doing cookie-cutter design: I’m building quality, intentional experiences for my client’s and (often more importantly) their customers.
What makes me different?
Yeah, yeah. We’re all special snowflakes, right? Each web designer has their own “special sauce” that makes them totally different from those designers.
I prefer this question:
…what makes me unique?
The answer to that question is three-fold:
- I focus intensely on building a deeply-trusting relationship with each of my clients. This allows me to really dig into the root causes of their business problems.
- I absolutely will not let you “design yourself into a corner”. If I know you’re going in the wrong direction with your requirements, I’ll say so.
- I simply will not work with you if I don’t see a realistic ROI for your business.
I’m a pretty damn good web designer, but that’s not what sets me apart. What differentiates me from the crowd is my ability to work with human beings, and I’d love for you to experience what I mean by that.
So, in summary, I’m just a nerdy Scottish web designer who is hungry to grow and learn. But hey, why don’t we do that together?